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PIERCARLO ABATE, Instructional Design

BACKGROUND: Texas Driver License offices issue hundreds of driver licenses everyday.

THE ISSUE: There have been cases of employees have been caught issuing and selling  fraudulent driver licenses.  Often, employees do not realize the magnitude and consequences of these kind of actions.

THE SOLUTION: The Department of Public Safety Director decided to create an information campaign.  One of the main components of  this campaign was the creation of poster to be displayed in every Driver License Office in Texas. As part of the team that worked on this project I implemented the following steps:

 

  • Development, with communication team, of the visual concept associated with the campaign message.
  • Organization of the photo-shoot (location, photo releases, equipment etc.)
  • Photo - shoot
  • Editing in Adobe Photoshop and Adobe Illustrator.