BACKGROUND: Shutterstock, an American stock photography, stock footage, stock music, and editing tools creator, provides up to date training to its sales-force, through a Learning Management System.

THE ISSUE: Newly hired sales-force representatives sometimes come from a completely different industry and therefore their previous knowledge is very limited.

THE SOLUTION: Creation of a series of learning modules. In this particular one,sales-force reps are introduced to the basic concepts behind editorial photography. In this segment, there is a short description of the difference between File Transfer Protocol and Application Programming Interface.

THE GOAL: Develop an understanding of what editorial content is and who are the potential clients for it.

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