BACKGROUND: Shutterstock, an American stock photography, stock footage, stock music, and editing tools creator, provides up to date training to its sales-force, through a Learning Management System.

THE ISSUE: Newly hired sales-force representatives sometimes come from a completely different industry.

THE SOLUTION: A learning module about the concept of Content designed for learners with no previous knowledge.

THE GOAL: Develop an understanding of what commercial and editorial content is.

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