Please provide your top example of designing/developing a sales training program within a Learning Management System (GT uses Workday) and help us understand whether your efforts were successful.

BACKGROUND: This example comes from Shutterstock. 

A new product has been developed: Lightning Strike, a cloud base editing software. There is a firm release date and therefore a deadline for the training to be uploaded on the LMS (Bridge, in this case).

The main challenge with this project is that Subject Matter Experts themselves do not have a complete picture of the product.

TARGET AUDIENCE: Both new and established salesforce


I developed an intro video that introduced the product and six different Articulate Storyline modules that describe the product and highlight the advantage for customers, especially comparing it to the competitors’ software.

In developing it, my mind frame was:

  • I have to be able to change each part easily. So short videos and a lot of slides for each Articulate module, in order to be able to easily change content and voiceovers.

  • Learners' previous knowledge is wide. Simple language will be able to reach both new and established employees.

  • A lot of users will be watching it on their phone, therefore screen size has to be kept in consideration.

I believe my efforts were successful. I was able to have my training approved within the deadline and I uploaded it on our LMS. Training completion was high and the final test was successfully completed by most of the learners. 

 Please tell us about your experience and proficiency level using eLearning authoring tools, specifically Articulate 360 and Articulate Rise.

My first approach to eLearning authoring tools has been with Adobe Captivate. When I joined Shutterstock I switched to Articulate 360. 

I worked both with Articulate Storyline and Rise for about five years.

I often upload files created in  Articulate Storyline to Adobe Rise (through Articulate Review), especially if I create a game quiz.

Please provide examples of micro learning content that you have developed.

Example 01: Quickbites (AdRoll)

BACKGROUND: This quickbite module was created in order to disseminate the content that the company CEO read in an article and found inspiring.

TARGET AUDIENCE: AdRoll employees

MY ROLE: I developed the script, dividing the content in three modules, to be released each week and disseminated through email.  

Accompanying the video, I also developed a PDF containing highlights of the video.

Example 02: Intro to Bridge (Shutterstock)

BACKGROUND: This micro-learning module was created in order to ease the transition from Saba LMS to Bridge

TARGET AUDIENCE: Shutterctock employees

MY ROLE: I developed this video using an avatar of the company’s  Director of Learning and Development as a testimonial, highlighting the main advantages offered by the new system.

Please discuss your experience in developing content for mobile learning and what applications you have used.

When designing an e-learning module, I always keep in consideration its usability on mobile devices. In my experience, I avoid text that can be hard to read in a small size and also small interactive objects (like buttons) that would make the navigation impossible. 

The application I mostly use to develop e-learning modules is Articulate. I use its responsive player feature to adjust content to mobile (especially vertically oriented) screens. This approach allows me to hide components that would be problematic for a small screen.

Please discuss your experience and strategy for building gamification into your training content to create friendly competition and reinforce key concepts.

When the project time frame allows, I like to use games as both practice and knowledge checks  in my  e learning modules.

The attached  example is part of a game about different types of licenses available at Shutterstock. The player has to select the best approach  according to each real business scenario. When the player selects the correct answer, is able to access a new level and a more complicated scenario, with more nuanced possible answers. 

The strategy behind this game is to transfer learners’ newly acquired knowledge to a real conversation with customers. Moreover, it introduces the target audience to a problem based learning.

Greene Tweed’s sales organization utilizes Salesforce and LinkedIn Navigator is also available for their sales team.   Please describe the type of sales training materials and programs you have developed.  Specifically, share who the target audience was, how the information was presented, and any tracking methods to demonstrate employee’s completion or metrics to show the impact of the training.   Also, share any experience you’ve had leading/facilitating in-person and virtual training programs.

The attached examples are part of a training that I developed to introduce Salesforce software. My target audience was represented by new employees. Each video would be embedded in an Articulate Rise module, with a final test.

The set of e-learning modules would have to be successfully completed before the VILT session. I used Bridge LMS tracking software to measure completion and to identify if there were questions answered wrongly more often than others, in order to identify weaknesses in the content.

My experience facilitating program in person:

Working as an Education Specialist for DSHS in Austin, Texas, I facilitated classes for adult learners on medication management, life skills, symptoms management, for about 8 years.

I also facilitated in person classes  for new employees for about one year. During the period I worked for the Department of Public Safety (about one year), I facilitated live webinars for new employees.